"How to Build Your Personal Brand Through Content Marketing" Webinar of the Public Relations Department
19 Oct 2024
Under the auspices of Prof. Dr. Mansour Hassan, President of Beni Suef University, Prof. Dr. Abdel Aziz El Sayed, Dean of the Faculty of Mass Communication, and under the supervision of Prof. Dr. Amani Albert, Head of Public Relations and Advertising Department, the department organized today a webinar on how to build your personal brand through content marketing via the Google Meet application, in which Prof. Nada Yasser, a content creator and voiceover, lectured, in the presence of a large number of department students, faculty members, and auxiliary staff.
During the webinar, Nada discussed how to market with content and initially talked about the types of content marketing, the steps to build a personal brand, how to accurately identify the target group, and how to determine the objectives of the provided content. She presented examples of successful personal brands, then the door was opened for interventions and questions from the students. The workshop concluded with a speech from the head of the department, Dr. Amani Albert, in which she thanked the lecturer, attendees, and Prof. Nada El Deeb for organizing the webinar, and indicated that this workshop is one within a group of topics that the Public Relations Department will cover within the framework of the training plan for this academic year.