The Radio and Television Department of Beni Suef Mass Communication organizes a workshop on marketing media content

Under the patronage of Prof. Dr. Mansour Hassan, President of the University, and Prof. Dr. Abdel Aziz El-Sayed Mohamed , Dean of the Faculty , and under the supervision of Prof. Dr. Mamdouh Makkawi, Vice Dean for Education and Student Affairs and Head of the Radio and Television Department, the Radio and Television Department at the faculty organized a workshop entitled “Marketing Media Content via Social Media Platforms”, in which Ms. Yasmine Mustafa, Teaching Assistant at the Radio and Television Department at the faculty lectured in the presence of a group of faculty members, assistant staff, and students.

Yasmine discussed what digital marketing is, how to do digital marketing through social media sites with the application on Facebook as a model, and how to create a sponsored advertisement with identifying the target audience .

She also pointed out how to determine the advertising budget on social media sites, and how to use the content of social media pages for mass marketing.


It is worth noting that this workshop comes within the framework of a group of training workshops held by the department throughout the semester to improve students’ practical skills.


At the end of the workshop, Prof. Dr. Abdel Aziz El Sayed, Dean of the Faculty , and Prof. Dr. Mamdouh Makkawi, Vice Dean of the Faculty for Education and Student Affairs, honored the trainer and expressed their thanks and appreciation to her for her efforts during the workshop.