The Department of Public Relations and Advertising Organizes a Workshop on “Integrated Content Creation Using Artificial Intelligence” as Part of Media and Information Literacy Week Activities

The Department of Public Relations and Advertising at the Faculty of Mass Communication, Beni Suef University, organized a workshop titled “Integrated Content Creation Using Artificial Intelligence.” The event was held under the patronage of Professor Dr. Tarek Ali, President of the University, and Professor Dr. Mamdouh Mekawy, Dean of the Faculty, and supervised by Professor Dr. Nesreen Hossam El-Din, Vice Dean for Education and Students’ Affairs. The workshop was organized by Dr. Noha Al-Tallawy, Head of the Department, and conducted via Zoom, with the participation of faculty assistants and students.

The workshop was delivered by Eng. Eman Mohsen, an international trainer in information systems and artificial intelligence, who addressed the fundamentals of using AI tools in content creation. The session began with a comprehensive explanation of how to create a personal ChatGPT account and how to write ready-made prompts for designing AI-generated content, specifically posters, infographics, and awareness videos.

Eman then moved on to Canva, highlighting its importance and key features, and answering the question: “How do we use Canva to design creative and professional content?” The floor was then opened for discussion, during which all questions from faculty assistants and students were addressed. Participants expressed their appreciation for such activities, which enhance their professional skills and prepare them for the job market in major media institutions.

At the conclusion of the workshop, Dr. Noha Al-Tallawy, Head of the Department of Public Relations and Advertising, thanked Eng. Eman Mohsen for the outstanding presentation and expressed her appreciation for the support she provided to the students.